[socal-piggies] save your py-dollars: meetup.com organizer

Mon Oct 6 23:14:20 PDT 2008

Um I disagree with Alex and this advertising approach,
    A 1$ member acquisition is a completely unsubstantiated. Without going
into it, I'll just say that conventional advertising doesnt work for grass
roots membership drives. I propose fostering a community rather than buying
it.

    I've been to maybe 4 of the last 7 meetings. Ive enjoyed all. I would
have watched a video of the 3 that i had missed. I would assume that other
python members would do the same if they missed a meeting. Better yet,
publishing our videos would serve as a real indicator of our offering thus,
attracting serious potential leads. A good video would spread throughout
python chatter and be seminated for the good of the macro python community
further driving interest to our chapter. If the videos gain any traction
then we could serve adsense on the page and use the proceeds for a ppc
purchase (call it acquisition arbitrage).
cheers,
     James
PS- The .Net user group was laughing about wiping out our campaign in 10
minutes with their fraudulent clicks. (Joke)

On Mon, Oct 6, 2008 at 10:20 PM, Alex Chang <maverick.chang at gmail.com>wrote:

> Thanks Paul.  Yeah I think it's worth it to us if our group head count
> increases with a maximum cost per acquisition of $1 per person.  Meaning if
> it's $0.10 per click and 10 people click on the ad and then 1 person joins.
> The cost to acquire that member was $1 CPA.
>
> I guess since i'm in the internet marketing business I just jump into these
> things.  Keep on sending your suggestions for keywords...it can't hurt to
> test them out.
>
>
> On Mon, Oct 6, 2008 at 10:05 PM, Paul Hildebrandt <
> paul_hildebrandt at yahoo.com> wrote:
>
>> I was skeptical of the whole ad word approach but color me convinced.
>> Good idea Alex, thanks for doing it.
>>
>> ----- Original Message ----
>> From: Alex Chang <maverick.chang at gmail.com>
>> To: SoCal Python Interest Group <socal-piggies at lists.idyll.org>
>> Sent: Monday, October 6, 2008 9:40:09 PM
>> Subject: Re: [socal-piggies] meetup.com organizer
>>
>> Hey Jeremy!  Welcome.
>>
>> Yeah i'll add pythonista and python programmer to the list.
>>
>> On Mon, Oct 6, 2008 at 8:08 PM, Jeremy James <jjames at gmail.com> wrote:
>>
>>> Hello everyone,
>>>
>>> I just found the group last night.  I was likely one of those
>>> impressions (though I clearly didn't click through - I found the
>>> mailing list easily enough).
>>>
>>> You might trying throwing out "Pythonista", admittedly unofficial and
>>> potentially confusing.  It is at least disambiguating and economical.
>>>
>>> Otherwise,  Python developers would have worked on/for me.
>>>
>>> Jeremy
>>> On 10/6/08, Chuck Esterbrook <chuck.esterbrook at gmail.com> wrote:
>>> > You can tell Google to run an add on a geography. So you can advertise
>>> > for the Los Angeles area for "python".
>>> >
>>> > Another potential phrase:
>>> >
>>> > Meet friendly Python programmers.
>>> >
>>> >
>>> > Although I like the word "developers" better than "programmers" we
>>> > could end up with snake breeders showing up.
>>> >
>>> > -Chuck
>>> >
>>> >
>>> > On Mon, Oct 6, 2008 at 3:09 PM, Alex Chang <maverick.chang at gmail.com>
>>> wrote:
>>> >> Whoops.  I must have cut it off because of character length.  I'll
>>> just
>>> >> remove the word "program"...  Just didnt want some guy looking for a
>>> pet
>>> >> python to click on it. lol.
>>> >>
>>> >> some keywords are:
>>> >>
>>> >> local python group
>>> >> los angeles python
>>> >> python group
>>> >> python la
>>> >> socal python
>>> >>
>>> >> But don't click on the ad....or it'll charge....
>>> >>
>>> >> On Mon, Oct 6, 2008 at 2:47 PM, Chuck Esterbrook
>>> >> <chuck.esterbrook at gmail.com> wrote:
>>> >>>
>>> >>> Thanks for your efforts on this.
>>> >>>
>>> >>> Can you cap "python":
>>> >>>    "Join the Python program revolution."
>>> >>>
>>> >>> And if there is room, it should be "programming". If not, maybe we
>>> >>> should come up with a different phrase.
>>> >>>
>>> >>> What keywords trigger this? I'm in LA and searching for Python and
>>> >>> "python language" didn't bring up the ad.
>>> >>>
>>> >>> -Chuck
>>> >>>
>>> >>>
>>> >>> On Mon, Oct 6, 2008 at 2:32 PM, Alex Chang <maverick.chang at gmail.com
>>> >
>>> >>> wrote:
>>> >>> > Fyi, I've been running an adwords campaign since last week.  Looks
>>> like
>>> >>> > 30
>>> >>> > impressions so far and zero clickthrus.  But that's ok...  cost no
>>> $$$.
>>> >>> >
>>> >>> > Los Angeles Python Group
>>> >>> >
>>> >>> > Join the python program revolution!
>>> >>> > Monthly meetings, free, and local
>>> >>> > python.meetup.com/187/Los Angeles, CA
>>> >>> >
>>> >>> > I'll leave it running for now.
>>> >>> >
>>> >>> > _______________________________________________
>>> >>> > socal-piggies mailing list
>>> >>> > socal-piggies at lists.idyll.org
>>> >>> > http://lists.idyll.org/listinfo/socal-piggies
>>> >>> >
>>> >>> >
>>> >>>
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>>> >>
>>> >>
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>>> >>
>>> >
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>>
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