[cse491] [glasskim at cse.msu.edu: CSE Colloquium October 3]

Mon Sep 29 07:46:50 PDT 2008

Hi all,

this should be an interesting talk about how to (among other things)
monetize Web sites.

--titus

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<h1><a href="http://www.cse.msu.edu/?Pg=129&amp;Col=2">Fall 2008 CSE
Colloquium Series</a></h1>
<h2>Search and Advertising Sciences: An Introduction<br>
</h2>
<h2> </h2>
<h3>Dr. JC Mao
</h3>
<p>
<br>
Senior Director in Search &amp; Advertising Sciences<br>
Head of Contextual and Display Advertising Sciences Group<br>
Yahoo! Labs<br>
</p>
<p>
Date: October 3<br>
Time: 10:10 AM - 11:20 PM<br>
2400 Anthony Hall </p>
<p>
Host: Anil K. Jain
</p>
<h3>Abstract</h3>
<p>
In this talk, I will first give an overview of Yahoo! and Yahoo! Labs.
Then, I will provide an introduction to web search and various forms of
online advertising, including sponsored search and contextual &amp;
display advertising. Throughout the introduction, I will highlight a
number of technical challenges that we are facing in Search and
Advertising Sciences.
</p>
<h3>
Biography </h3>
<p>Jianchang (JC) Mao received his Ph.D. degree in Computer Science
from Michigan State University in 1994. Dr. Mao is currently a Senior
Director in Search &amp; Advertising Sciences at Yahoo! and the head of
Contextual and Display Advertising Sciences Group. He was also an
engineering director responsible for the development of backend
technologies for several Yahoo! Social Search products, including Y!
Answers, Y! MyWeb, and Y! Bookmarks. Prior to joining Yahoo!, Dr. Mao
was a Director of Emerging Technologies &amp; a Principal Architect at
Verity Inc., a leader in Enterprise Search (acquired by Autonomy) from
2000 to 2004. Before that, Dr. Mao was a research staff member at the
IBM Almaden Research Center from 1994 to 2000. Dr. Mao has received a
number of awards in industry as well as academia, including Yahoo!
Superstar Team Award in 2008 (as a team captain); Verity Key
Contributor Award in 2003; Honorable Mention Award, ACM KDD Cup 2002;
IBM Outstanding Technical Achievement Award in 1997 and Research
Division awards in 1998 &amp; 2000; IEEE Transactions on Neural
Networks Outstanding Paper Award in 1996; Honorable Mention Award from
the International Pattern Recognition Society in 1993. Dr. Mao served
as an Associate Editor of the IEEE Transactions on Neural Networks,
1999-2000.&nbsp;
</p>
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----- End forwarded message -----

-- 
C. Titus Brown, ctb at msu.edu